Customer Rating: 
Summary: inspiring designs, rich visuals, interesting articles.. traditional design orientation
Comment: as a budding interaction designer, i've read id magazine for several years now. the publication is not particularly interested-in or talented-at covering interaction/software design, but i find it otherwise valuable
the orientation is primarily towards furniture, gadget and industrial designs (especially furniture!?) - but there are plenty of diversions from these centroids. the overall emphasis is more aesthetic than functional/comfortable/usable/etc - appropriate for a two dimensional magazine. the graphic design of the magazine itself is exquisite
i appreciate the coverage of more aggressive/surprising/inventive designs and i've been introduced-to and inspired-by quite a few eye-poppers! being in a young and untraditional design field myself, the redesigns for classic problems ("another chair..") are harder for me to appreciate/absorb/synthesize. i assume other readers appreciate them in ways i don't (yet?)
otherwise, a substantial minority of the articles contain more buzz than substance - i can usually skip them after reading a couple paragraphs. the interviews are often the best of the articles, i would love to see more of them
